Meet the experts
Robert Hansen
RSnake | CEO of SecTheory
Robert is one of the top whitehat cyber security experts in the world. He’s a keynote speaker at various conferences around the globe, like the New York Cyber Security Conference, and also briefed the US Department of Defense at the Pentagon.
Greg Boser
Webguerilla | President at BlueGlass
Greg got his start in the Search Engine Optimization industry before it even had a name. Over the years, he’s had the opportunity to develop and execute winning organic search strategies in some of the Web’s most competitive spaces. He’s also worked with an incredibly diverse list of companies that have ranged from mom & pop operations, VC funded startups, Madison Avenue ad agencies, Fortune 500’s and even a few search engines a long the way.
Alex Schultz
Director, Growth Marketing at Facebook
Alex has been on the teams for user and self-serve advertiser growth at Facebook for the last 5years. He runs online performance marketing at Facebook. He has a lot of experience on what it takes to grow a social service and will happily answer questions on that and the Facebook platform in general.
Benjamin Ling
COO at Badoo
Ben is the COO of Badoo and oversees product, engineering, business operations, partnerships and mergers and acquisitions. Prior to Badoo, Ben was Google’s Director of Search Products and Local Business Products. Ben also previously worked at Facebook, where he was Director of Facebook Platform overseeing the Facebook developer ecosystem, and led product, marketing, developer operations, partner solutions, and helped build Facebook Connect, which has helped Facebook grow across the web.
Tim Mayer
Vice President of Marketing at ShopAtHome
Tim has over 15 years of search experience with previous roles as Vice President of Web Search Products at Overture, General Manager and VP of the Web Search Division at FAST Search & Transfer/Alltheweb.com and Director of Product Management at Inktomi. Tim also held a variety of senior leadership roles at Yahoo during a seven year tenure. Tim’s most recent role at Yahoo (2010) was leading a cross company initiative at Yahoo in which he grew search query volume by 210 basis points following thirteen consecutive months of query share decline by Yahoo Search. In 2012 Tim became the VP of Marketing of ShopAtHome.
Kristopher B. Jones
CEO at KBJ Capital
Kristopher B. Jones is an internet marketing veteran and best-selling author with over 12 years of internet experience. Kris is the former President and CEO of Pepperjam, a full-service internet marketing agency and affiliate network he founded in 1999 and sold to GSI Commerce in 2009, which was later acquired by eBay in 2011. Kristopher is the author of the best-selling book: Search-Engine Optimization: Your Visual Blueprint to Effective Internet Marketing which was the top selling book of 2008 and 2009 on search marketing.
Michelle Robbins
Vice President of Technology at Third Door Media
Michelle Robbins is the Vice President of Technology for Search Engine Land’s parent company, Third Door Media. Michelle oversees and implements all technical initiatives for each of the company’s brands – Search Engine Land, Marketing Land, Search Marketing Expo (SMX), and Search Marketing Now (SMN).
Barbara Boser
SEOWife | Director of Client Services at BlueGlass
As Director of Client Services at BlueGlass, Barbara oversees all aspects of client services and works daily with their partners, production, and strategy teams to ensure that all clients’ needs are met. She does this by reviewing accounts with clients, overseeing production work flow and managing the communication between clients and the BlueGlass services department.Having become a notable user in top social communities fairly quickly, Barbara has been an SMX Speaker and editorial contributor to Search Engine Land.
Dave Snyder
CEO at SteelCast
Dave’s strengths lie in both organic and paid search marketing, and he excels in utilizing social media for brand building and online reputation management. Dave is considered one of the foremost authorities on link marketing.
Martin MacDonald
Director of Inbound Marketing at Expedia
Martin has been involved in online marketing since the early days of the internet, and has specialised in SEO for the best part of the last decade. He has worked in competitive industries from Gambling through to hosting, and has worked with some of the worlds top brands including PepsiCo, McDonald’s, Virgin and many more. He currently works as Director of Inbound Marketing at Expedia EAN based in London.
Niels Doerje
Partner at Tandler.Doerje.Partner
Before founding Tandler.Doerje.Partner together with Marcus, Niels was responsible for Strategic Partner Development in the EMEA region for Google. Niels is one of the world’s top experts on Universal Search and Content- Licensing & Syndication. Niels also serves as the CEO of HolidayInsider, Germany’s biggest plattform for holiday accommondations.
Aaron Chronister
TheMadHat | Director of Audience Development at CBS Interactive
Aaron is the Director of Audience Development at CBS Interactive and a search marketing consultant specializing in SEO. Primarily responsible for SEO and traffic generation for the group of CBSi sites, which are in the top 10 most visited sites on the web, such as CNET, GameSpot, CBS News, and CBS Sports. In 2010, Aaron published an award-winning cookbook, BBQ Makes Everything Better, with Simon & Schuster available online and at retailers nationwide. It received a Gourmand World Cookbook Award for the World’s Best BBQ Cookbook in 2010.
Bob Rains
Brains | VP at Tandler.Doerje.Partner
With a history of creating and implementing innovative, ROI-enhancing Internet strategies, Bob Rains is known internationally as one of online marketing’s most accomplished experts. He brings to the SEOktoberfest family almost a decade of online success, having previously served as an affiliate and in high-profile leadership roles for Betfair, Karmaloop.com, PUMA, and many other top-tier organizations.
Frank Watson
CEO at Kangamurra Media
Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM – at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion. He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.
Dave Naylor
CEO at Bronco
David Naylor, started working in the SEO industry over 15 years ago with three major corporations releasing their database driven data, creating internal link structures and improving usability. David’s main motivational driving force is the belief that there is no point having a site if it doesn’t rank No 1. His dedication to giving clients great ROI has led to the constant development of new optimisation techniques and the ability to see algorithmic changes before most other SEO’s. David Naylor has the reputation of being one of the best SEO’s in the world, who has a proven track record of successes in the most competitive markets.
William Sears
Senior Manager Search Marketing at Disney Interactive
William is responsible for organic search traffic acquisition for Disney’s Mom & Family portfolio of websites within Disney Online. William, together with his team of search marketers, works continuously to optimize the sites and inform content development planning. In addition to crafting search strategy, he works to keep the product and editorial teams well informed and empowered with actionable insights gleaned from ongoing research on evolutions in search behaviors and technologies.
Johannes Beus
CEO at Sistrix
Johannes has built one of the best tools for SEO – The Sistrix Toolbox.
Marcus Tober
CEO at Searchmetrics
Marcus Tober studied computer science in Berlin and started his career be developing the known SEO platform linkvendor.com. This passion to every kind of search engine data led to the founding of Searchmetrics in 2005. Today Searchmetrics is a worldwide leader in Search Analytics solutions with nearly 100 employees and offices in Berlin, New York, London and Paris. Core businesses are analysis of SEO and Social data in more than 34 countries. Companies like Siemens, T-Mobile, Symantec, Lufthansa trust Searchmetrics.
Joost de Valk
The Linking Dutchman | CEO of Yoast.com
Joost de Valk is a well-known specialist in the fields of SEO and web development, and often speaks on the topic. Currently, Joost is a freelance consultant in SEO, web development and online marketing strategy, working for clients such as eBay, RTL, Salesforce and the European Patent Office. Joost has built many a plugin for WordPress (over 3,5 million downloads) and Firefox.
Brent Csutoras
CEO of Kairay Media
Brent Csutoras is a social media marketing consultant and entrepreneur, who specializes in social media marketing, social seeding, and viral content creation. He has also been mentioned in Forbes.com, interviewed for Entrepreneur.com, and was recognized as one of the Top 25 Most Influential Online Marketers of 2008 and 2009.
